Published by Katy Cowan on 29 2020 july
What exactly is your Tindr or Grindr record? Because i am aware an individual who proudly boasts it is three full minutes. If you should be uncertain exactly what which means, then let us go swiftly on for this satirical and subversive group of pictures by Natalie Wong that explore the field of contemporary relationship.
Colourful and bold, the digital artworks in Fast Love address themes of swiping addiction, instant gratification, hookup culture and also the paradox of endless choice. Basically, they poke enjoyable at dating apps and their effect on relationship and relationships. Inspired by the comic guide stylings of Roy Lichtenstein, Natalie whimsically blends imagery of iconic take out staples and intimately individual items, creating a artistic parody of modern culture that is dating.
“Although apps have revolutionised just how individuals link and they are probably the most impactful social disrupters in years, dating apps have actually sacrificed love at the altar of technical effectiveness,” Natalie informs us. “Whilst the concept of having more choices appear beneficial, it might, in reality, be harmful to dating. Whenever up against multiple choices, apps ensure it is too very easy to discard matches over small dilemmas because a feeling is provided by the environment of abundance for better times.”
Regarding the inspiration behind combining junk food staples and dating-related images, she states: “The similarities involving the simplicity of access, disposability, addicting and consumer-orientated nature of junk food heavily lent it self conceptually and designed for compelling artistic sources inside the narrative i desired to explore.”
When we have a look at her Glazed and Confused illustration, for instance, we initially see strawberry doughnut with sprinkles. The sugary decorations are in fact multi-coloured pills with dating app logos on closer inspection. “when utilizing dating apps, there clearly was the promise you will definitely match with somebody great, and also you often get good reinforcements to help keep searching. Swiping could become addicting and users get a‘hit that is continual of validation every time somebody matches together with them from the software,” Natalie adds.
The illustration shows the iconic red French fries box with human hearts – implying how dating apps have turned people into cheap commodities and internalised the idea that everyone is readily available for our own personal consumption and enjoyment in it Was All in Vein.
The artist explores the commodification and devaluation of romance throughout the series. a main question that is underlying posed as to if the fault lies with technology or with us. “there is certainly a strong argument that dating apps are large capital enterprises which exploit inherently complex peoples flaws and weaknesses. Apps help our culture’s worst desires for efficiency in an area where people, that are trying to find genuine connections, need that is most to resist those impulses,” concludes Natalie.